...Kimberly A. Whitler; Paul W. Farris; Sylvie Thompson This case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based...

... strategies. What was important and how should they prioritize their activities? How could they get all stakeholders to understand the rationale for the deal and its business goals and excited about the new AT&T Comcast? The turn of the century brought increased demand for value-added services...

... analysis industry strategy transaction design Food/Beverage In May 1999, Marcel Herrman Telles, chair of Companhia Cervejaria Brahma (“Brahma”), gathered a team of executives and advisers to outline bargaining goals and prepare to negotiate a merger with Antarctica Paulista, S.A. (“Antarctica...

... program responsibilities At least one member should have significant international experience; Members should be drawn from the qualitative and the quantitative curriculum fields Task force should have a strategy expert Sara Benson Professor of Strategy...

...S. Venkataraman; Mary Summers This corporate strategy case shows how PepsiCo stopped worrying about competing with Coca-Cola, figured out what its real business was, and decided how to build its future. Redefining itself as a beverage and snack business, PepsiCo sheds its restaurant business...

... force in Method's strategy, and being biofriendly is critical. So is sourcing in the United States. But only China can manufacture the corn-based cloth Lowry has in mind, and there is no way to certify that the product is free of genetically modified organisms. Lowry has to balance his firm's...

... Foundation. Financing decision making leadership entrepreneurship strategy innovation Since only a handful among Vergara's 700 Wharton classmates were interested in starting ventures in the education industry, the networking opportunities Vergara could leverage were limited. Luckily, in July...

...—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Darden School Foundation. Rev. 2/05. Positioning strategy new product launch forecasting Pharmaceuticals/Biotechnology/Health Care In 2000, the number of men aged 40 and over was about 56 million...

... be used for a course in service operations or strategy. This case was prepared by Marlene Friesen, under the supervision of Professor Elliott N. Weiss. Portions of it were taken from the Darden case “Southwest Airlines” (UVA-OM-0743), prepared by Charlotte Thompson, under the supervision...