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Be-Tiger Technology, a media technology supplier and advertising agency for car mobile intelligence established in 2015, is a hit in the taxi advertising industry. In response to intensifying competition, the founder Wang Jianfeng expands business from Shanghai to a nationwide scale, as well as reaching from business clients to individual customers. This case fits MBA and EMBA courses of marketing and business model innovation.
Copyright © School of Management, Fudan University
2025
School of Management, Fudan University
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