Stahmann Farms Enterprises is an Australian company focused on farming, processing, and marketing of pecans and the high-end macadamia nuts. While the company owns pecan farms, it depends solely on farmers for the supply of macadamia, which poses a challenge with numerous competitors trying to attract the farmers. As an agro-processing business, it is dependent on the vagaries of nature and profits fluctuate wildly. Competition exists in the form of large processors as well as new entrants. Given the company's target of becoming one of the top five macadamia processing businesses in the world, volume and profitability need to be driven up. There are a number of paths open before the company and the MD and his team need to evaluate these and draw up a strategy to be presented to the board.
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August 24 2014
Stahmann Farms Available to Purchase
Meenakshi Sharma
Meenakshi Sharma
Indian Institute of Management, Ahmedabad.
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Publisher: Emerald Publishing
Received:
October 03 2019
© 2014 by the Indian Institute of Management, Ahmedabad
2014
Indian Institute of Management, Ahmedabad
Licensed re-use rights only. Cases of the Indian Institute of Management, Ahmedabad are prepared as a basis for class discussion. They are not designed to present illustrations of either correct of incorrect handling of administrative problems.
Indian Institute of Management Ahmedabad 1–15.
Article history
Received:
October 03 2019
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Sharma M (2014;), "Stahmann Farms". Indian Institute of Management Ahmedabad, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/CASE.IIMA.2019.000020
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