OGQ was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, in achieving their dream, with the help of all the stakeholders; and the vision to scout for potential talent and identify their needs. It had eminent personalities from sports who understood the problems with Indian sports and from industry who had a passion for sports and supported it. OGQ supported its athletes for the 2012 London Olympics through voluntary contributions and its athletes won four medals. For the 2016 Olympics, OGQ had a target of eight Olympic medals and was scaling up its support to athletes. Viren Rasquinha, the CEO of OGQ, knew that he had to focus on getting more contributions as he needed more resources to support the athletes. For this OGQ needed to review its communication strategy to the current and potential donors.
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Case Study|
February 16 2016
The Quest for Gold: Communications Challenge
Sanjeev Tripathi;
Sanjeev Tripathi
Indian Institute of Management, Ahmedabad
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Kopal Agrawal Dhandhania
Kopal Agrawal Dhandhania
Indian Institute of Management, Ahmedabad
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Publisher: Emerald Publishing
Received:
August 28 2020
Online ISSN: 2633-3260
© 2016 by the Indian Institute of Management, Ahmedabad
2016
Indian Institute of Management, Ahmedabad
Licensed re-use rights only. Cases of the Indian Institute of Management, Ahmedabad, are prepared as a basis for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems.
Indian Institute of Management Ahmedabad 1–22.
Article history
Received:
August 28 2020
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The Quest for Gold: Communications Challenge
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Citation
Tripathi S, Dhandhania KA (2016;), "The Quest for Gold: Communications Challenge". Indian Institute of Management Ahmedabad, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/CASE.IIMA.2020.000098
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