Keywords: Beverages
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Case Studies
Indian Institute of Management Ahmedabad 1–24.
Published: 23 March 2016
...Sanjeev Tripathi Fruitzone India Limited (FIL) was the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company had conducted market research to identify a new flavour of fruit juice that it could launch. The case discusses how the data...
Case Studies
Indian Institute of Management Ahmedabad 1–5.
Published: 23 February 2016
...Sanjeev Tripathi Fruitzone India Limited (FIL) was the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company had conducted market research to identify a new flavour of fruit juice that it could launch. After it had completed...

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