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Keywords: Brand awareness
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Case Studies
Tradition & Taste: Exploring Consumers' Changing Attitude: (Understanding fundamental steps of conducting marketing research)
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–11.
Published: 11 July 2016
... of conducting a marketing research can be used to address a given managerial problem. Marketing research Brand attitude Brand loyalty Brand awareness Purchase intention Manufacturing Small 23 10 2020 © 2016 by the Indian Institute of Management, Ahmedabad 2016 Indian...
