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Keywords: Business Researc
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–13.
Published: 23 February 2016
... were also recorded in this section. Section 3: This was the main section of the questionnaire and was subdivided as follows Questions 1–3: Customer's current brand awareness, brand and purchase location preferences Business Researc Market Research Exploratory Research Qualitative...
