... of either correct or incorrect handling of administrative problems. Home Page Design Marketing Business Research Travel and tourism In mid-2013 Deepak Kumar, Chairman and Group CEO of MakeMyTrip (MMT), was headed to the Hindustan conference room of the company's head office in Gurgaon...

... or incorrect handling of administrative problems. Home Page Design Marketing Business Research Travel and tourism Medium One week since the first meeting, Mr. Deepak Kumar, Chairman and Group CEO of MakeMyTrip (MMT), called a second meeting of the homepage website redesign team...

... research agency, India Monitor International (IMI) to conduct the market research. This case discusses the exploratory phase of the research conducted by IMI. This case is useful for participants in the Business Research Methods, Market Research and Qualitative Research courses. Data regarding...

... the constraints imposed by the number and type of responses they had collected. The authors acknowledge the help and contribution of A. Himaja, Aravindan G, Himanjay Solanki, and Pratik Patil (IIMA PGP 2015). This case is developed on the basis of a project done by them as a part of Business Research...

... Licensed re-use rights only. Cases of the Indian Institute of Management, Ahmedabad, are prepared as a basis for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Business Research Market Research Marketing...

... problems. Business Research Market Research Marketing Research Design Questionnaire Construction Scales Further, the consultants wanted to understand the expectations (products and service features) of different customer segments regarding such a service. This would help them identify...

... of product to offer. Responses to Qs 2, 4, and 17 were used to assess the willingness to use the service for each product type. Business Research Market Research Marketing Data Preparation Codebook Scales Fashion retail Large In 2013, ‘Fashion Destination’, a well...

.... Specifically, it illustrate the role of different tools in data analysis and familiarizes participants with various tools and their applications. This case would be useful for students in Business Research and Market Research courses. Large 21 10 2019 © 2015 by the Indian Institute...