... business model for the service. And through qualitative research they found that consumers indeed had a purchase intention for a clothing and accessories rental service. To validate the conclusion they conducted a primary research by administering a detailed questionnaire and prepared a codebook...

... Marketing Data Preparation Codebook Scales Fashion retail Large In 2013, ‘Fashion Destination’, a well-established clothing retailer considered the idea of setting up a clothing and accessories rental service. Since it had no prior experience in this business and no major player...