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Keywords: Customer Journey
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–4.
Published: 26 September 2023
... formalised during the subsequent board meeting in which UrbanClap decided to gradually stop its lead-generation services. Large Local Services Marketplace Platform Business Hyperlocal Disintermediation Customer Journey © 2020 by the Indian Institute of Management, Ahmedabad...
Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–23.
Published: 26 September 2023
... services through smartphones. The customer experience journey for UrbanClap meant delighting the customers in ways they valued the most. Managing the customer journey started from the customers' perception of ease of accessing the services. UrbanClap aimed at reducing customer efforts in seeking...
