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Keywords: Event-based-promotions
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–26.
Published: 29 March 2016
... Advertising Event-based-promotions Assam Mobile Theatre Folk Media Marketing Medium Once the broad contours of business model were worked out, Q-Connect faced two main challenges of getting the theatre companies and brands onboard. The first challenge was to persuade all theatre owners...
