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1-2 of 2
Keywords: Factor Analysis
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–6.
Published: 16 March 2015
... Research Market Research Marketing Analysis Plan Regression Factor Analysis Consulting Large 21 10 2019 It was a foggy December morning typical of New Delhi. Narayan the head of the Telecom vertical of Market Dynamics (MD) had just returned from the business trip...
Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–21.
Published: 31 March 2014
... study undertaken involving quantitative marketing research. The research team carried out quantitative survey and collected the data. It applied various quantitative research methods such as factor analysis, multiple regression, cluster analysis and conjoint analysis for analysis the collected...
