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Case Studies
Delhi Metro Rail Corporation's Communication with the Media
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–31.
Published: 27 August 2012
...Meenakshi Sharma As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public...
