...Sanjeev Tripathi Fruitzone India Limited (FIL) was the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company had conducted market research to identify a new flavour of fruit juice that it could launch. The case discusses how the data...

... research agency, India Monitor International (IMI) to conduct the market research. This case discusses the exploratory phase of the research conducted by IMI. This case is useful for participants in the Business Research Methods, Market Research and Qualitative Research courses. Beverage Data...

...Sanjeev Tripathi Fruitzone India Limited (FIL) was the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company had conducted market research to identify a new flavour of fruit juice that it could launch. After it had completed...

...Sanjeev Tripathi Fruitzone India Limited was the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company was conducting market research to identify a new flavour of fruit juice that it could launch. The case discusses how Fruitzone India...

...Sanjeev Tripathi; Rahul Agrawal Wright & Company conducted a market research for ‘Fashion Destination’ to determine the consumer purchase intention for a clothing and accessories rental service. Based on secondary research and expert interviews, the consultants came up with a preliminary...

... back to the business. While pondering over the issue Vishal did some secondary research had found that the Indian retail industry is growing at a fast rate and that the online rental service is an upcoming trend in Indian market. Vishal hired an external market research agency ‘Wright & Company...

... to present illustrations of either correct or incorrect handling of administrative problems. Business Research Market Research Marketing Research Design Questionnaire Construction Scales Fashion Retail Large Vishal had taken over ‘Fashion Destination’ a clothing retail shop...

...Sanjeev Tripathi; Rahul Agarwal In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability...

.... Specifically, it illustrate the role of different tools in data analysis and familiarizes participants with various tools and their applications. This case would be useful for students in Business Research and Market Research courses. © 2015 by the Indian Institute of Management, Ahmedabad 2015 Indian...