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Keywords: Marketing research
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Case Studies
Tradition & Taste: Exploring Consumers' Changing Attitude: (Understanding fundamental steps of conducting marketing research)
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–11.
Published: 11 July 2016
... of conducting a marketing research can be used to address a given managerial problem. Marketing research Brand attitude Brand loyalty Brand awareness Purchase intention Manufacturing Small 23 10 2020 © 2016 by the Indian Institute of Management, Ahmedabad 2016 Indian...
Case Studies
Cerenity Sanitizer: Marketing Research for New Product Launch (A)
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–14.
Published: 31 March 2014
...Anand Kumar Jaiswal; Sachin Kumar Singh; A Manu The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet...
Case Studies
Cerenity Sanitizer: Marketing Research for New Product Launch (B)
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–21.
Published: 31 March 2014
...Anand Kumar Jaiswal; Sachin Kumar Singh; A Manu The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive...
