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Keywords: Media Relations
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Case Studies
Delhi Metro Rail Corporation's Communication with the Media
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–31.
Published: 27 August 2012
... to the restructuring of the approach to media relations as well as internal restructuring of the PR department. The challenges and major incidents turned out to be hard-learnt lessons in managing the media in a dynamic environment. 08 10 2019 © 2012 by the Indian Institute of Management, Ahmedabad 2012...
