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Keywords: Milk cooperatives
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Case Studies
Won't Cry Over Spoilt Milk: Amul's Response to Customer's Complaint on Social Media
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–11.
Published: 11 March 2015
..., was owner of Amul brand. GCMMF marketed milk and milk products produced by 17 member dairy unions who procured milk from 17, 025 village milk cooperative societies covering 31 districts, and had 3.23 million milk producer members. 1 The range of value-added products included milk powder, health...
