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Keywords: Milk products
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Case Studies
Won't Cry Over Spoilt Milk: Amul's Response to Customer's Complaint on Social Media
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–11.
Published: 11 March 2015
... to maintain highest standards and had come to symbolize quality in milk products category. GCMMF, owners of Amul brand, swiftly moved into action and posted the official stand on their Facebook page. The post stated that there was no problem with milk and accused Neha of concealing the facts for generating...
