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Keywords: Mobile communication
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Case Studies
Micromax at a Crossroads
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–23.
Published: 15 February 2015
... to more upmarket consumers. Micromax aspired to be considered among the best brands in the world; however, the company was unsure of how to move forward. Its leadership had to decide on the right positioning for Micromax. Strategic Marketing International Marketing Mobile Communication...
Case Studies
Spectrum Management in India (B)
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–13.
Published: 30 June 2014
... correct or incorrect handling of administrative problems. Natural resource Public policy Telecom Institutions Spectrum Licensing Allocation Supreme Court Regulation Department of Telecommunication Telecom Regulatory Authority of India Mobile communication Large...
Case Studies
Spectrum Management in India (A)
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–25.
Published: 30 June 2014
... Spectrum Licensing Allocation Supreme Court Regulation Department of Telecommunication Telecom Regulatory Authority of India Mobile communication Large With the growth in the sector, operators demanded more spectrum and many new entrants applied for UASL. However, DoT claimed...
