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Keywords: Online grocery retailing
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–18.
Published: 28 July 2017
... of such products. Inventory management was a key area of focus as stock shortages could hamper the retailer's reputation. BigBasket followed this model. 8 In this model, the online grocery retailer established local tie-ups with kirana c or convenience stores to provide...
