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Keywords: Public Relations
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Case Studies
Indian Institute of Management Ahmedabad 1–8.
Published: 05 March 2018
...Vaibhavi Kulkarni The case revolves around a job offer received by Vinita Upadhyay, a journalist working with a regional daily. Taking up the offer would mean a shift from journalism and require her to join the public relations industry. The case provides three different perspectives regarding...
Case Studies
Indian Institute of Management Ahmedabad 1–31.
Published: 27 August 2012
...Meenakshi Sharma As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public...

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