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Keywords: Qualitative Research
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–13.
Published: 23 February 2016
... in the Business Research Methods, Market Research and Qualitative Research courses. 28 08 2020 © 2016 by the Indian Institute of Management, Ahmedabad 2016 Indian Institute of Management, Ahmedabad Licensed re-use rights only. Cases of the Indian Institute of Management, Ahmedabad, are prepared...
Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–14.
Published: 31 March 2014
... discussed in the report submitted by group, he wondered whether the research team had used the right research design. He was not sure about the appropriateness of using various qualitative research methods when his objective was to use the marketing research to develop a plan for a successful product launch...
