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Keywords: Simulated Test Marketing
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–5.
Published: 23 February 2016
... the confirmatory research, some questions remained unanswered. It went in for another round of validation through primary research, including simulated test marketing. This case is useful for participants in the Business Research Methods, Market Research and Qualitative Research courses. Market Research...
