Keywords: Social Media
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Case Studies
Indian Institute of Management Ahmedabad 1–10.
Published: 10 October 2023
... discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Communication Crisis Social Media Legitimacy Maggi India Food Large Beyond the consumer, the Maggi noodle crisis also impacted farmers and suppliers...
Case Studies
Indian Institute of Management Ahmedabad 1–11.
Published: 11 March 2015
... and sustaining hype. This case presents a new pattern of customer engagement wherein brand is not afraid to take on customer in social media space for managing its reputation. Food Large Ms. Neha Tomar, Senior Legal officer, working with Public Health Foundation of India (PHFI) at Gurgaon...
Case Studies
Indian Institute of Management Ahmedabad 1–17.
Published: 18 September 2012
... handling of administrative problems. Freedom of Speech and Expression Reasonable Restrictions Press Council of India Print Media Broadcast Media Social Media Government Large The Constitution of India provides certain freedoms to the citizens of India. One of the most...

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