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Keywords: Social media
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Case Studies
Nestlé (Dis)entangled! Braving the Maggi Noodle Crisis in India Part B
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–10.
Published: 10 October 2023
... discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Communication Crisis Social Media Legitimacy Maggi India Food Large The year 2015 had been challenging for Nestlé Maggi—It had found itself...
Case Studies
Won't Cry Over Spoilt Milk: Amul's Response to Customer's Complaint on Social Media
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–11.
Published: 11 March 2015
... and sustaining hype. This case presents a new pattern of customer engagement wherein brand is not afraid to take on customer in social media space for managing its reputation. Gujarat Cooperative Milk Marketing Federation (GCMMF), the apex organisation of the dairy cooperatives in Gujarat state of India...
Case Studies
Freedom of Speech and Expression Threatened in India: Recent Events
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–17.
Published: 18 September 2012
... as a basis for class discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Freedom of Speech and Expression Reasonable Restrictions Press Council of India Print Media Broadcast Media Social Media Government Large...
