...Chitra Singla; Shridhar Sethuram; Sanjay Kumar Jena The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth critical decisions that each entrepreneur or the team of co-founders have to address during...

... correct or incorrect handling of administrative problems. Pricing Spray B2B Wiredrawing Start-up Coating Surface Coating Technology Medium Detonation Spray Coating (DSC) was a surface coating technology developed by the International Advanced Research Centre for Powder...

.... Apart from employees of redBus, the Ibibo takeover team was also ‘foxed’ as desperate calls and emails to Sama elicited no response. This case examines the chaos created due to Sama's absence and helps in understanding the issues when a technology start up is acquired. In 2002, three close friends...

...MM Monippally Kwench Library Solutions (Kwench), a Mumbai-based start-up that offered library services to corporate clients, looked anxiously for angel funding to establish itself and expand to other parts of the country. The time – the first few months of the 2008–09 global recession...