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Keywords: Supermarkets
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–18.
Published: 28 July 2017
...Sujo Thomas; Abhishek; Sanket Vatavwala; Piyush Kumar Sinha BigBasket.com , an online supermarket established in December 2011 in Bangalore, India, had become one of the major players in the Indian online grocery market by the end of March 2016.1 Run by Innovative Retail Concepts Private...
