After early successes in a very selective management-training program, Daniel Oliveira, a young manager for Brazilian fashion chain Clothes & Accessories, is thrown into the deep end of the pool by being reassigned to a region lagging in sales. Early on, Oliveira discovers that his store, located in mid-sized Vitória in southeastern Brazil, is in trouble. As soon as he tries to make changes, however, he meets with resistance from long-term employees. The case details his pitfalls and growing awareness of the complexities of leading a diverse workforce and managing change.
Analyze and discuss the process for leading change with people in mind and understand how different tools could be applied in real life situations
Discuss the manager’s role in a turnaround process and common mistakes made by inexperienced managers
Weigh the risks and consequences of different talent management (or leadership development) strategies
Grasp the importance of building effective teams and fostering buy-in to succeed in a leadership position
