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Case Studies

Ontela PicDeck (A): Customer Segmentation, Targeting, and Positioning

Available to Purchase
Mohanbir Sawhney, Kent Grayson, Patrick Duprss, Christine Hsu, Ryan Metzger, Fuminari Obuchi, Arun Sundaram, Kari Wilson
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–7.
https://doi.org/10.1108/case.kellogg.2016.000246
Published: 20 January 2017
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Case Studies

Ontela PicDeck (B): Customer Segmentation, Targeting, and Positioning

Available to Purchase
Mohanbir Sawhney, Kent Grayson, Patrick Dupree, Christine Hsu, Ryan Metzger, Fuminari Obuchi, Arun Sundaram, Kari Wilson
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–6.
https://doi.org/10.1108/case.kellogg.2016.000248
Published: 20 January 2017
View article titled, Ontela PicDeck (B): Customer Segmentation, Targeting, and Positioning
Open the PDF for Ontela PicDeck (B): Customer Segmentation, Targeting, and Positioning in another window
Add to Citation Manager for Ontela PicDeck (B): Customer Segmentation, Targeting, and Positioning
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