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Case Studies

Gaming the Gamers: Using Experience Maps to Develop Revenue-Generating Insights

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Kent Grayson, Sachin Waikar, Gene Smith
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–19.
https://doi.org/10.1108/case.kellogg.2016.000132
Published: 20 January 2017
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Case Studies

Fiserv Takes on the E-Billing Market: How Can We Get Them to Turn Off Paper?

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Kent Grayson, Eric Leiserson, Sachin Waikar
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–10.
https://doi.org/10.1108/case.kellogg.2016.000123
Published: 20 January 2017
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Case Studies

Ontela PicDeck (A): Customer Segmentation, Targeting, and Positioning

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Mohanbir Sawhney, Kent Grayson, Patrick Duprss, Christine Hsu, Ryan Metzger, Fuminari Obuchi, Arun Sundaram, Kari Wilson
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–7.
https://doi.org/10.1108/case.kellogg.2016.000246
Published: 20 January 2017
View article titled, Ontela PicDeck (A): Customer Segmentation, Targeting, and Positioning
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Case Studies

Ontela PicDeck (B): Customer Segmentation, Targeting, and Positioning

Available to Purchase
Mohanbir Sawhney, Kent Grayson, Patrick Dupree, Christine Hsu, Ryan Metzger, Fuminari Obuchi, Arun Sundaram, Kari Wilson
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–6.
https://doi.org/10.1108/case.kellogg.2016.000248
Published: 20 January 2017
View article titled, Ontela PicDeck (B): Customer Segmentation, Targeting, and Positioning
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Case Studies

Royal Reels: Enhancing the Customer Experience for Slot Machines and Beyond

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Kent Grayson, Elliot Freeman
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–14.
https://doi.org/10.1108/case.kellogg.2016.000289
Published: 20 January 2017
View article titled, Royal Reels: Enhancing the Customer Experience for Slot Machines and Beyond
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Case Studies

Sony Targets Laptop Consumers in China: Segment Global or Local?

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Kent Grayson, Sachin Waikar
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–16.
https://doi.org/10.1108/case.kellogg.2016.000308
Published: 20 January 2017
View article titled, Sony Targets Laptop Consumers in China: Segment Global or Local?
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