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Keywords: Analytics
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Case Studies
Netflix Leading with Data: The Emergence of Data-Driven Video
Available to PurchaseRussell Walker, Mark Jeffery, Linus So, Sripad Sriram, Jon Nathanson, Joao Ferreira, Julia Feldmeier
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–19.
Published: 20 January 2017
... of the industry and threatened the existence of such entrenched giants as Blockbuster, in large part because of its easy-to-understand subscription model, policy of no late fees, and use of analytics to leverage customer data to provide a superior customer experience and grow its e-commerce media platform...
