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1-4 of 4
Keywords: Campaign Management
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Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–18.
Published: 20 January 2017
...,
mechanical, photocopying, recording, or otherwise—without the
permission of the Kellogg School of Management. Customer Relationship Management International Business Marketing Communications Internet marketing Customer preferences Campaign management Customer satisfaction...
Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–26.
Published: 20 January 2017
... School of Management. Sponsorship Marketing Return on Investment (ROI) Campaign Management Measurement Metrics Campaign Planning Campaign Strategy Marketing Efficacy Internet Marketing Automotive Agriculture Construction On June 25, 2006, Larry Deas, manager of DuPont...
Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–18.
Published: 20 January 2017
... the permission of the Kellogg School of Management. Sponsorship Marketing Return On Investment (ROI) Campaign Management Measurement Metrics Campaign Planning Campaign Strategy Marketing Efficacy FIFA Internet Marketing Corporate Sponsorship On April 6, 2005, Sony Corporation announced...
Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–22.
Published: 20 January 2017
... Perception Campaign Management Measurement Internet Marketing Customer Satisfaction Security Marketing Efficacy Software The security guidance campaign was incredibly important for Microsoft. We knew we had to deliver the guidance broadly to have the desired impact and therefore needed...
