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Keywords: Data Mining
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Case Studies
Netflix Leading with Data: The Emergence of Data-Driven Video
Available to PurchaseRussell Walker, Mark Jeffery, Linus So, Sripad Sriram, Jon Nathanson, Joao Ferreira, Julia Feldmeier
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–19.
Published: 20 January 2017
.... Netflix's investment in data collection, IT systems, and advanced analytics such as proprietary data mining techniques and algorithms for customer and product matching played a crucial role in both its strategy and success. However, the explosive growth of the digital media market presents a serious...
