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Keywords: France
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Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–18.
Published: 20 January 2017
...Mark Jeffery; Lisa Egli; Andy Gieraltowski; Jessica Lambert; Jason Miller; Liz Neely; Rakesh Sharma Rob Griffin, senior vice president and U.S. director of search for Media Contacts, a communications consulting firm, is faced with the task of optimizing search engine marketing (SEM) for Air France...
