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1-4 of 4
Keywords: Marketing efficacy
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Case Studies
Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–18.
Published: 20 January 2017
... Marketing efficacy Internet search France Rob Griffin, senior vice president and U.S. director of search for Media Contacts, a
media solutions provider, examined a report containing this month's numbers for the
profitable paid-search campaign his agency had managed...
Case Studies
DuPont-NASCAR Marketing
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–26.
Published: 20 January 2017
... School of Management. Sponsorship Marketing Return on Investment (ROI) Campaign Management Measurement Metrics Campaign Planning Campaign Strategy Marketing Efficacy Internet Marketing Automotive Agriculture Construction On June 25, 2006, Larry Deas, manager of DuPont...
Case Studies
Sony-FIFA Partnership Marketing Program: The Value of Sponsorship
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–18.
Published: 20 January 2017
... the permission of the Kellogg School of Management. Sponsorship Marketing Return On Investment (ROI) Campaign Management Measurement Metrics Campaign Planning Campaign Strategy Marketing Efficacy FIFA Internet Marketing Corporate Sponsorship On April 6, 2005, Sony Corporation announced...
Case Studies
Marketing @ Microsoft: The Value of Customer Perception
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–22.
Published: 20 January 2017
... Perception Campaign Management Measurement Internet Marketing Customer Satisfaction Security Marketing Efficacy Software The security guidance campaign was incredibly important for Microsoft. We knew we had to deliver the guidance broadly to have the desired impact and therefore needed...
