Keywords: ROI
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Case Studies
Kellogg School of Management 1–21.
Published: 20 January 2017
... the feasibility of this project. They must build the final ROI projections and develop recommendations for B&K's senior management team. Emphasizes the importance of assumptions and the range of possible outcomes. Based on a real-life management decision for a mid-size firm. To teach ROI analysis best...
Case Studies
Kellogg School of Management 1–18.
Published: 20 January 2017
...Mark Jeffery; Nancy Kulick; Tim Riitters; Scott Abbott; Douglas Papp; Tiffany Schad; Jed Wallace; Jeff Wiemann This case focuses on the challenge of quantifying the return on investment (ROI) of a large technology project, enterprise resource planning (ERP), in the nonprofit environment of the San...
Case Studies
Kellogg School of Management 1–22.
Published: 20 January 2017
...Mark Jeffery; Robert J. Sweeney; Robert J. Davis In this return on investment (ROI) for customer relationship management (CRM) case scenario, students must calculate the ROI for analytic CRM enabled by an enterprise data warehouse. The case is based upon a real-life consulting engagement...
Case Studies
Kellogg School of Management 1–19.
Published: 20 January 2017
... of IT outsourcing and when it will benefit a firm; Understand IT infrastructure outsourcing and management issues such as personnel reductions and organizational change; Learn which outsourcing pricing model is the best fit for a project; Create a rigorous cost-benefit financial analysis and ROI model...

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