Keywords: Return on Investment
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Case Studies
Kellogg School of Management 1–18.
Published: 20 January 2017
...Mark Jeffery; Nancy Kulick; Tim Riitters; Scott Abbott; Douglas Papp; Tiffany Schad; Jed Wallace; Jeff Wiemann This case focuses on the challenge of quantifying the return on investment (ROI) of a large technology project, enterprise resource planning (ERP), in the nonprofit environment of the San...
Case Studies
Kellogg School of Management 1–19.
Published: 20 January 2017
..., recording, or otherwise—without the permission of the Kellogg School of Management. Outsourcing Information Technology IT Infrastructure Return on Investment ROI Financial Engineering Business Case Strategy Fixed Price Jim Anfield, vice president of business...
Case Studies
Kellogg School of Management 1–21.
Published: 20 January 2017
..., stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. ROI Technology Web Risk Return on Investment Financial Analysis Sensitivity...
Case Studies
Kellogg School of Management 1–22.
Published: 20 January 2017
...Mark Jeffery; Robert J. Sweeney; Robert J. Davis In this return on investment (ROI) for customer relationship management (CRM) case scenario, students must calculate the ROI for analytic CRM enabled by an enterprise data warehouse. The case is based upon a real-life consulting engagement...

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