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Keywords: Sales
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Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–10.
Published: 20 January 2017
... hair care products that reminded them of nourishing household remedies. The hair care line became a leader in its industry but faced the dilemma of how to expand sales in new markets, especially international markets such as South Africa and Nigeria. Students learn to develop new business...
Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–13.
Published: 20 January 2017
... Space and Increasing Use of Industry Specialists Innovation Management Marketing Sales Channel Management Product Management In 2000 DuPont's Tyvek® weather-resistant membranes were protecting homes around the world. Tyvek® offered unique properties to the construction industry...
