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Keywords: Sales and Marketing
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Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–7.
Published: 20 January 2017
...Mark Jeffery; Derek Yung; Alex Gershbeyn The case is based on a real $25 million project at a major U.S.-based computer manufacturer. For confidentiality reasons the company has been disguised as A&D High Tech. The Web-based online ordering system project is required by sales and marketing...
Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–20.
Published: 20 January 2017
...Mark Jeffery; Derek Yung; Alex Gershbeyn The case is based on a real $25 million project at a major U.S.-based computer manufacturer. For confidentiality reasons the company has been disguised as A&D High Tech. The Web-based online ordering system project is required by sales and marketing...
