..., and Lionsgate faced the challenge of keeping moviegoers interested and engaged in another Hunger Games movie. In an era marked by the rising popularity of digital and social media, Lionsgate knew that attracting fans to a sequel meant pushing the boundaries of traditional marketing tactics. Digital brand...

... business by 2019. In laying out UA's growth and competitive moves, the case lets students analyze broadcast, social media, and other digital advertising campaigns in view of the company's brand development and strategic targeting. The case also highlights the importance of leveraging brand heritage...

.... Artificial Intelligence Direct Marketing Distribution Channels E-Commerce Entrepreneurship Growth Strategy Marketing Strategy Social Media Strategic Alliances Scaling Startup E-commerce Large In January 2017, Salil and Kiran Pande were weighing the strategic options facing...

... in Familia's target customer as well as a shift in the way marketing funds were spent. The program appeared to be working, so he increased the digital spend even as he had to reduce his overall marketing budget in the face of challenging economic headwinds. Activity metrics such as page views, social media...

... on investment for the RE5 campaign and the implications for future campaigns? Had the Meteor tools provided comprehensive and actionable information, or was more work needed before these solutions could be widely used in advertising? How to measure the value and fully leverage social media marketing including...

... Policy Competitive Strategy E-Commerce Entrepreneurship Growth Strategy Information Technology Innovation Social Media United States Rob Griffin, senior vice president.. On May 15, 2011, more than eighty supporters and employees of MentorMob™ met at LOKaL, a European-inspired...

... marketing and social media, targeting the next-generation NASCAR consumer, enhancing the star power of NASCAR drivers, and enhancing the consumer experience at NASCAR events. Focus group videos offer students a customer-centric deep-dive into these challenges. At its heart, this is a case about great...

... worked for days afterward to restore service. Meanwhile, the company's months-old social media strategy faced its first major test. The eChannels social media team, part of ComEd's customer operations division, worked around the clock to respond to posts from customers on social networking sites Facebook...

...Alice M. Tybout; Natalie Fahey The case explores the similarities and differences between social media campaigns launched by Nissan and by Tata Motors to stimulate sales for models of their cars in India. The Nissan campaign allowed consumers to compete to star with Ranbir Kapoor, a Bollywood star...

... tended to be women over the age of 35 who preferred games prevalent on social media platforms such as Facebook. Serious gamers tended to be men under the age of 35 who played standalone games requiring greater PC performance, many of which were also popular on consoles. Light PC Gamers...

... in a spreadsheet, or transmitted in any form or by any means–electronic, mechanical, photocopying, recording, or otherwise–without the permission of Kellogg Case Publishing. Distribution Channels International Business Marketing Communications Marketing Strategy Social Media Strategic Positioning...

...—the percentage of visitors to the store who made a purchase—and social media engagement (more than 61,000 followers on Instagram). But the expanded set of retail statistics was not consistent. For the ups, like conversion rates, there were downs—notably foot traffic. Abdullah wondered if the inconsistency...