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Case Studies
B&K Distributors: Calculating Return on Investment for a Web-Based Customer Portal
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–21.
Published: 20 January 2017
...Mark Jeffery; James Anfield; Tim Riitters Should B&K Distributors implement a Web-based customer portal with an integrated marketing campaign? Asks readers to assist Jim Anfield, business development director for JDA Consulting, and Nancy O'Neil, B&K Distributor's sales VP, in determining...
