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Keywords: Word of Mouth Marketing
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Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–22.
Published: 20 January 2017
... the permission of the Kellogg School of Management. Social Media Social Media Marketing Word of Mouth Marketing Viral Marketing Steve Fowler scanned the notes on his desk and reflected on the results of his latest advertising campaign. It was March 2009, and Fowler was vice president of strategy...
Includes: Supplementary data
