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Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–15.
Published: 14 May 2019
..., recording, or otherwise—without the permission of Kellogg Case Publishing. Corporate strategy information technology innovation regulation risk management service management e-commerce ethics society and business relations technology management Technology Large Launched...
Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–19.
Published: 26 March 2018
.... Artificial Intelligence Direct Marketing Distribution Channels E-Commerce Entrepreneurship Growth Strategy Marketing Strategy Social Media Strategic Alliances Scaling Startup E-commerce Large In January 2017, Salil and Kiran Pande were weighing the strategic options facing...
Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–18.
Published: 11 October 2017
..., recording, or otherwise—without the permission of Kellogg Case Publishing. Cash Flow Analysis Competitive Strategy Consumer Marketing E-Commerce Marketing Strategy Electronics retail Large At the end of 2014, Best Buy was one of the largest retailers in the United States...
Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–10.
Published: 11 October 2017
... for money was important to her, and she preferred traditional brands and high-quality products. She had a smartphone, which she used constantly to browse websites and connect with friends through social media. Consumer Marketing Distribution Channels E-Commerce Marketing Strategy Marketing...
Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–2.
Published: 20 January 2017
... in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Competitive Strategy Distribution E-commerce Logistics Supply Chain Management Although home delivery of pizza has been...
Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–11.
Published: 20 January 2017
... with other franchised businesses, such as McDonald's. Conflict Management Consumer Marketing Distribution Channels E-Commerce Information Technology Information Management Marketing Data Analytics Big Data Channel Conflict Melissa McCann, director of strategic marketing for CDK Digital...
Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–11.
Published: 20 January 2017
... Policy Competitive Strategy E-Commerce Entrepreneurship Growth Strategy Information Technology Innovation Social Media United States Rob Griffin, senior vice president.. On May 15, 2011, more than eighty supporters and employees of MentorMob™ met at LOKaL, a European-inspired...
Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–23.
Published: 20 January 2017
... the permission of Kellogg Case Publishing. Product Management E-commerce Marketing Marketing strategy Technology management In January 2012, as Jeff Bezos reflected on the early sales success of Amazon's Kindle Fire device, he was oddly troubled. In a little over three months, Amazon had sold...
Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–15.
Published: 20 January 2017
... in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Consumer marketing Crisis management E-commerce Leadership Market research Marketing Marketing...
Case Studies
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–14.
Published: 17 November 2016
... Distribution Channels E-commerce Marketing Strategy Pricing Strategy Product Management Sales Strategy Gray Marketing Minimum Advertised Pricing MAP Audiovisual equipment Medium As she left her management meeting, Claire Brooks, vice president of sales and marketing for Sondologics...
