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Successful growth companies represent the future. Their opportunistic, customer‐responsive styles and operating practices are just what today′s turbulent, competitive environment demands. As they grow, they will become powerful forces in the economy and their successful planning and operating practices will be adopted by other aspiring organisations. The focus is upon the fast‐growing companies in Britain. Their experience over a relatively short time frame demonstrates the opportunities, threats, problems and pitfalls attached to dramatic business growth. A new set of rules which would guide companies through the necessary and predictable transitions of growth are sought. It is hoped that chief executives and strategic planning directors will use the findings, conclusions and recommendations presented to shape the future practices of their own organisations.

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