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Based on a nine‐month research project involving 32 executives in both private and public sector organizations. Executives were interviewed to determine their management and leadership styles, and how they cope in a time of economic downturn. Reproduces here the spoken responses and attitudes of some of these key executives. The full interview transcripts, business strategies, and hints for business success are published in The Executives: How to Lead, How to Manage, Lothian Books, Melbourne, Australia.

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