Entrepreneurial Organizations and Self‐evaluation: Learning to Improve Effectiveness through SEER

Aims to provide a theoretical basis for, and overview of,self‐evaluation as a beneficial practice. Discusses six issues: (1)types of entrepreneurial organizations and metaphors which may be used to think about them; (2) how self‐evaluation is usefully seen as a learning process; (3) common problems which trigger learning by organizations; (4) Self‐Evaluation and Effectiveness Review Model (SEER) as a proposed learning process; (5) how learning can help firms to overcome problems and improve members′ effective performance;and (6) the utility of the SEER concept in a world with variable national management cultures. Hopes to persuade an influential entrepreneur of the need to plan a process which will network members′learning for the benefit of their organization.