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Volume 15, Issue 2
1 March 1994
Leadership & Organization Development Journal Cover Image for Volume 15, Issue 2
Case Report| March 01 1994

Maverick!: An Alternative Approach to Leadership, Company Organization and Management

Publisher: Emerald Publishing
Online ISSN: 1472-5347
Print ISSN: 0143-7739
© MCB UP Limited
1994
Leadership & Organization Development Journal (1994) 15 (2): 8–12.
https://doi.org/10.1108/01437739410055308

Ricardo Semler discusses with Bruce Lloyd the way he has turned conventional business rules upside down. His ideas, and the operating performance of his family‐owned company which makes pumps, valves and other industrial equipment, are described in detail in his best‐selling book, Maverick!

Keywords: Business strategy, Brazil, Democracy, Empowerment, Family firms, Performance, Trust
© MCB UP Limited
1994
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