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Dr Bruce Lloyd, Principal Lecturer in Strategy at South Bank University, in discussion with Eileen C. Shapiro, author of Fad Surfing in the Boardroom and Reclaiming the Courage to Manage in the Age of Instant Answers, about her latest book The Seven Deadly Sins of Business: Freeing the Corporate Mind from Doom‐Loop Thinking. This book explores the concept of “take, shake or break” in organizations and considers “seven deadly sins” that prevent organizations from being as effective as their potential considers should be the case. Underlying the whole analysis is the need to re‐invent a role for management that emphasises the importance of values and authenticity.

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