Myths as a vehicle for transforming organizations Available to Purchase

Explores how myths represent reality in the minds of organizational members of what the organization was, is, and can be. Applies the construct of a mythograph to trace the past transformation journey of the studied organization, which provides a context for envisioning the future journey. Illustrates how a typical modern organization can be stuck in a reductionistic model. Closes with the discussion on how evolution of organizational consciousness is fundamental to organizational transformation that is made possible by using myths as a vehicle.