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Purpose
The purpose of this paper is to present the model of the translation of particularly important ideas for the organization and its context, called mythical ideas.
Design/methodology/approach
The study is based on ethnographic research.
Findings
It is found that change processes based on mythical ideas are especially dynamic but also very vulnerable. The consequences of failure can be vital for the organization and its environment.
Originality/value
The paper explores the outcomes to which the translation of a mythical idea can lead. The findings are of value for people involved in organizational change processes.
© Emerald Group Publishing Limited
2007
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